Novice to Ninja:

The Adult-Child Well-Being

'I Matter' Journey 

Strengthen the health of those key adult-child relationships

build strong foundations and joined up thinking for addressing challenges

professionals and parents and young people working better together 



From Confusion to Clarity at school, at home and in community


Is there something missing when we think about the mental health and well-being of children and communities?

Have you done lots of training or thinking yet still find yourself confused about what to do to address the scale of the problems?

Would you like to be clearer and more confident about your own role, and about what to focus on, and why?

How would it be to have a map and clarity about your own next step?

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When it comes to children's mental health difficulties or challenging behaviour

+ Professionals & parents want evidence based approaches but there is so much conflicting advice 

+ Waiting lists can be so long, and growing, and staff and parents can be feeling so stretched



So are you personally clear?  What exactly are the links: 

+ between adult's confidence and well-being and children's confidence and well-being?

+ between social-emotional development and educational and health outcomes?

+ between adult-child relationship heath and antisocial or challenging behaviour?



And if links exist, then what does that mean for YOU and YOUR SETTING?

Your mission - if you choose to accept it - is to develop your understanding and set up a clear evidenced informed plan for how to help your child with their challenges so that you will be able to work with others to help your child and then - we hope - so that you can help us to help others.



I Matter Framework Training - and our I Matter Novice to I Matter Ninja programme - offers a carefully designed training and coaching process that helps adults and young people strengthen healthier happier relationships

We focus on one happier healthier relationship and positive step forward at a time

  • “Professionals: Find out what an I Matter Journey is all about: 9.15am 4th December webinar or 4.15pm workshop”

    What is it, why it is needed, how can it help you to help your challenging or struggling child

  • “Courses for Professionals and for Parents-Carers”

    Parents and carers access courses via link and lead professionals in member schools and services

  • “The I Matter Foundation Intensive: 14th January 2019 - Day 1”

    Join an 2 day programme to Get the Big Picture Fast

  • “Professionals Foundation A: Course: from Confusion to Clarity: Getting Started Workshop:: 12th December 4.15pm and 1.30pm”

    Supporting your understanding of your role with challenging children and their families

  • “Professionals: Foundation B Course: Watching Affectionately: 10th January 4.15pm”

    Get support putting theory into practice

  • “Intermediate A Course: Thinking Developmentally: 24th January”

    Gain understanding of dynamic processes and more about how you can help

  • “Intermediate B: Nurturing Growth: 10th January 2020”

    Get support with a longer term view focused on skills building

  • “Join our Link or Lead Professional Training Network 18th October”

    Make a difference to children with new thinking

  • “This is a fantastic recommendation!”

    CEO, John Doe Corp

I Matter Framework Training Can Help You as it is...


I Matter Training gets people thinking together


We offer resources to help you make a local difference


We help support positive relationships change 


Dr Cathy Betoin is a practising clinical psychologist, an experienced teacher and a parent.   She has worked for over 30 years with children with additional needs in CAMHS, Child Psychology and School settings.    

She drew the I Matter Framework together - and the Novice to Ninja training journey as a personal response to the confusion often seen when professionals and parents seek to determine how to help challenging children.   Cathy currently works with the Kendal Integrated Care Community and the Better Care Together Movement in the Morecambe Bay Area.


Children's well-being is important to us - we knew what we wanted but not how to get there.  I Matter Training is helping our school to pull many disparate needs and initiatives into an organised approach putting adult-child relationship health at the heart of our priorities and school development thinking 


Huw Davies:  Headteacher, Ghyllside School, Kendal


This approach rebuilds the hope and confidence of professionals and parents by providing a language and concepts that we can all work together with that ties elements together. It just makes complete sense

Dr Amy Lee: GP Safeguarding Lead - Kendal Integrated Care Community


"The information drawn together in I Matter Training is like gold dust for parents and carers and teachers of the challenging child.  I am loving the training and finding it so interesting!" - Parent and Foster Carer

So I Matter Training helps build better understanding

Step 1

We help you think through some really important everyday FOGGY observations and about what you want most 

Step 2

We help you get clarity on the evidence, how different observations are connected and about the next steps you need to take  

Step 3

We help you build a team that 'gets' I Matter thinking and can work with you for change 

Step 4

We train you to work with our tools and with others to clarify issues, identify priorities and build skills

Step 5

We take a long view on relationship building and work with a step by step approach 




About I Matter Framework Training 

The Novice to Ninja I Matter Framework training Journey is a carefully constructed psychoeducational training package based on an integration of decades of well-established evidence about what children need to thrive and why.  It was drawn together by Dr Cathy Betoin, a practising clinical psychologist, an experienced teacher and a parent, in response to seeing the challenges experienced everyday by practitioners and parents and carers who were looking for help for children and unable to access it.      

I Matter Training is carefully designed to help professionals and parents and young people find their way through the confusion and the fog that can be found in stressed and challenging relationships via a learning together approach that cements stronger local community relationships in homes, schools and other settings.

At present we are running a small project in the Kendal area in partnership with the Kendal Integrated Care Community.   This involves GP's, schools and community training together and learning new ways of thinking about how to address the needs of challenging or complex children.   We now use the expression all children can be challenging and complex - some can be more challenging and complex than others!   

I Matter offers a training and outlook that can help anyone who works or lives with children.

 I Matter Training helps people work together in their own homes. schools and communities

  • “The Kendal Integrated Care Community has adopted the I Matter Framework as a foundation for our thinking about how to work together in our community to help children and young people and families. Professionals and parents are learning together. It feels good.”

    GP Safeguarding Lead Kendal Integrated Care Community

  • “The I Matter approach of dealing with the adults before the children is such a useful way to look at things and has turned the dynamics on its head for me. I realised my stress levels are having a huge impact on all of us as a family and learning to change this is starting to make a difference.”

    of challenging teenager

  • “EVERY parent and teacher would benefit from this course. Parent carers are a group of people I would like to get this to. This would be a fantastic opportunity to bring a very isolated group of people together to improve the situation they are in. ”

    Children and adults of all ages

  • “I am a HLTA but also a parent and foster carer. I work with primary aged children, have 3 teenagers, and foster toddlers! This course has been so valuable for each and every relationship I encounter on a daily basis. ”

    Trained for work and home purposes

  • “Thoroughly brilliant course. Has made an big impact on my own well-being which has meant that I have been more able to cope better with the expected and unexpected aspects of life in a calmer rational manner!! ”

    Key Stage 4 Leader and Parent

  • “The Headteacher and other staff now come to me. They are starting to spot the families who would be helped by some I Matter Training. I work flexibly - sometimes just with the parents and sometimes with the parent and child together.. We use the posters and I can see the moments when the pennies start to drop. This is a new way of working for us. I find it exciting to see the changes that happen. ”

    Teacher - Lead Professional

  • “The registration questionnaire really got me thinking. I realised how isolated I had let myself become and that this was not helping me or my child. I took action the next day and phoned a friend. I also made another follow-up appointment to speak with my GP. ”


  • “This course has been so much more than I expected it to be. I have learned so many things that have changed my understanding of myself and of my child. I have worked with many services before this but this has really made the difference. Now I know why I Matter ”

    Parent of complex child


You came into your role to make a difference - and this can help!

Contact us to discuss your interests.