About I Matter Training

We are a social enterprise with a social mission!

About Us and Our Social Mission

​There is widespread concern about the mental health and well-being of children and young people.
There is also widespread confusion about what to do about it.

The mission of the I Matter Training Company is to help improve the mental health and wellbeing of children and young people by increasing the accessibility of I Matter training and coaching to professionals and parents through partnership with schools and local communities. 

The I Matter Framework is an accessible back to basics integration of the evidence base which helps adults understand what steps are needed from them to see improved wellbeing and confidence for all children including best outcomes for education, mental health, physical health and offending.   The training is especially important for those who support children who are struggling or challenging.  Our focus is on creating the conditions for happier healthier relationships and communities.

We work primarily through GPs and schools because though GPs and schools are not specifically funded to work with parents they provide a natural local community in which professionals and parents come together to think about the needs of children, especially the most vulnerable

We deliver foundation, intermediate and advanced training certification first with a focus on directly supporting children and then with a focus on supporting adults.   We start first with training professionals who then work with their local parent community to increase the collective awareness and understanding of supportive communities in helping adults and children thrive.

If you like the sound of what we do you can join our networks or become a friend of the I Matter Framework to support our work through donating to our bursary fund.   We use the bursary fund to support reduced fees for small schools and parents on low incomes.

We aim to improve outcomes for children by helping adults feel less stressed and more able to have healthier happier relationships with children - especially those who have additional needs - so that children can develop solid confidence in relationships and manage the everyday challenges of life.  

We do this by supporting YOU (usually adults first and then young people) on an I Matter Journey.  This is a learning process comprised of online study, plus in-depth coaching sessions:  in which you learn to apply the ideas to the specifics of your own work and home roles with a variety of study support options including face to face sessions, group calls and an innovative on line journaling experience and the support of a dedicated coach’. Then we help those who want to learn how to support others!






Our Objectives

We aim to provide practical psycho-education and support for professionals and parents and complex children - that makes a difference to the number of healthy adult-child relationships and the amount of healthy empathy and care in the world

'The professional or parent who is looking for help to support a child who is struggling with relationships, can access it in timely fashion in supportive partnership with their child's school and community'.

'Schools are delivering a developmentally sensitive national curriculum in partnership with parents that prioritises social emotional development and empathy and care development not just literacy and numeracy'

​To achieve this end, our aims are to:
1.   Improve professional understanding of the key role of relationships and social-developmental in children's brain development
2.   Support schools and services in developing the capacity to provide affordable impactful parent education and support that strengthens healthy relationships and empathic understanding of self and other
3.   To build a community focused approach that supports parents and carers in developing healthier happier relationships over the longer-term

We aim to connect with people and help transform relationship confidence




1. To build on our social enterprise mission and become financially self-sustaining and effectively run built on a community engagement model

2.  Delivery of a rolling program of I Matter CPD accredited training for professionals in the Kendal- Morecambe Bay area to help strengthen the Kendal hub and prepare for supporting others

3.  To improve the care of children, especially those with social emotional challenges, through impacting the quality of local School-Home thinking, EHCP planning, Adoption Support Plans and Looked After Child planning





Dr Cathy Betoin

Dr Cathy Betoin Director of the I Matter Project is a practising clinical psychologist, an experienced teacher and a parent.  

After nearly 30 years of practice with children and adults with complex social emotional needs, Cathy is committed to finding ways to provide psycho-education and meaningful support to professionals and parents-carers, so that understanding increases between home and school and community.    




The home of the I Matter Framework and the linked training programme is located with the network of the Kendal Integrated Care Community a network of agencies and organisations that are working together to help Kendal and beyond support a happier healthier community for people of all ages.




The Why?

There is a widely acknowledged crisis in the mental health and wellbeing of our children and young people.  The I Matter Project seeks to address this issue by tackling the confusion around theoretical models and the big gap in current provision for training in child development for professionals and parents, through providing up to date well-evidenced research findings in a format that supports adults in working more effectively together to deliver some back to basics of healthy care.

I Matter Training aims to join up the dots for professionals between well evidenced ideas to illustrate their implications for practice decisions. Though the well-evidenced ideas taught through I Matter courses are back to basics and quite straightforward, they can however be quite challenging to implement particularly in the first stages because of the structures that exist that separate health from education and adult mental health from child mental health.  The framework is powerful but adults and young people need support in making sense of ideas over time and so we are committed to delivering practice models based in local communities that combines online learning with face to face workshops and local expertise encouraging parents and professionals to develop their expertise and understanding over time.  

We are passionate and enthusiastic about taking these practical sometimes life changing ideas out to parents and professionals.

What sorts of challenges?

I Matter Ideas can be helpfully applied to a wide range of difficulties experienced by young people and families.    We are currently working with partners on the following:
i)  universal services early intervention - working with reception parents about home behaviour
ii) working with parents of children with challenging behaviour
iii) working with adopters on post adoption support
iv) working with parents of children on the autistic spectrum
v) working with professionals who want to take part in parent education and support.

In I Matter we have a saying that all children are complex but some are more complex than others.  So if you are someone who actively wants to learn, there will be something here to support your journey.   Let's start with You!
I Matter Values
I Matter Values in work with struggling children and families include being Canny, Cautious, Compassionate, and Courageous

You have a key role to play - Your Well-being and Confidence Matters!