What is the I Matter Framework and Challenge? 


The I Matter Framework is a carefully designed practical integration of key well established research and evidence relevant to the care of children, especially those who are struggling, challenging or complex.   

The I Matter Poster Collection is a set of posters used to carefully represent how key well-evidenced ideas in the research are interlinked and their implications for understanding stress and well-being, child development, brain development and the adult role 

The I Matter Training Journey offers a carefully designed pathway through the research evidence so as to ensure that professionals and parents can build their decision making on solid and robust foundations. The training aims to help professionals and parents work more effectively together through supporting a shared language around vitally important ideas.

An I Matter Trained Professional:  a professional who has taken part in I Matter training - to First Steps, Foundation, Intermediate or Advanced levels.  Link professionals help take forward training for staff and help parents access the central programme.  Lead professionals run study support inhouse for professionals and parents

An I Matter School or Service:  is a school or service that is committed to staff training and practices that are building on staff training, developmental thinking and supporting the confidence and understanding of parents

The I Matter Challenge Award Scheme offers a structured and engaging method that helps schools and services to share this understanding and its implications with professionals and parents and young people to support both prevention of difficulties through building confidence and intervention when difficulties have escalated

The I Matter Assessment tools are carefully designed to ensure that starting points can be established and that progress of adults and children on key important indicators can be openly considered.

The I Matter Implications are questions thrown up by the integration of the research evidence which together point to an urgent need to rethink some key elements of the way that we support children's development and mental health more generally and the way we deliver services and support parents and communities 

I Matter CPD Training can be used to support informed practice of professionals of all disciplines that work with children.   

I Matter Licenses - Schools and services can become licensed to share I Matter thinking with their own community through supporting the Award scheme via a Link or Lead or Advanced Practitioner role.



The Adult-Child Well-Being 'I Matter' Project describes the body of work undertaken by Dr Cathy Betoin, a practising Clinical Psychologist, an experienced teacher and a parent in active response to the widespread confusion she observed in everyday practices with children and families, especially when challenges were escalating.

Cathy works in partnership with Dr Amy Lee GP Safeguarding Lead of the Kendal Integrated Care Community and Morecambe Bay Better Together Movement which brings together professionals from Health, Education and Social Care to address community needs

Kendal ICC have adopted the I Matter Framework as an approach to thinking about the needs of children and families.


Have you been:

  • Struggling to know how to help a child that you care for who is challenging - in a work or home role - or both?
  • Unclear what to prioritise and why to make a difference ?
  • Uncertain how to get school-home relationships or family onto a shared way of thinking?

The secret to offering better quality practice for children and young people or to becoming a confident empowered professional or parent who is a force for good in a child's life is making sure that you are well-informed and in a relationship with your child that is as happy and healthy as possible

If you’re serious about making a difference for the child you are concerned about then training in the I Matter Framework will offer you essential foundations of child development that will fast track your understanding and help you or your team so that you: 

  • know how to assess what the core priorities are that need attention and how to monitor progress
  • create experiences and opportunities for your child that will support their social-emotional development
  • gain a supportive community that wants to help you succeed in your important mission.
  • help you gain skills to work with us to help you support others in gaining these key understandings

We want to see a world in which professionals and parents who are looking for help can find well informed guidance much more readily than at present.


The I Matter Challenge is designed as a step by step Learning Journey experience.   The content builds steadily and is designed carefully to help individuals build supportive communities that helps them to help their child or other children

Most Senior Leaders start with the Senior Leaders I Matter Challenge.   Most professionals will start with the I Matter Online Foundation Intensive.   Most parents will start with the First Steps I Matter Challenge accessed via a member school or service

Wherever possible we encourage professionals to train as a cluster to include at least one senior leader as this learning together provides vital local support for your next steps. To support this principle we offer a schools and services an I Matter Schools and Service Starter package..

Parents access our courses via licensed member schools and services who work with us to provide the scheduled class programme with study support that is adapted to local needs and building on active ongoing relationships with parents and child.   Parents typically start with the I Matter Challenge.

Wherever possible we recommend scheduled courses which combine online learning and personalised support. However where this is not available we do offer self-paced  courses open to professionals or parents linked to member schools and services

Online Foundation Intensive Training can be completed via an Intensive Fast Paced Route (6-8 weeks - around 4 hours a week with an intensive preparation stage covering the content in the I Matter Challenge) or at a slower Pace (8-16 weeks around 2hrs a week iwth a slower preparation stage)

The study process can be complemented with different levels of study support depending on your circumstances.

Self-paced learning offers a private reflective space.  Standard support includes the aid of a forum and enhanced support offers weekly check in's.    This can be extended with more intensive personalised support

If you have completed a stage, you can progress to the next or if you want to take a pause you can take out a subscription 

If you want to supplement your core learning with additional support from others we encourage you to take a wholistic view and are building a team


I Matter training is for senior leaders and professionals from a full range of disciplines and organisations who work with children and families AND for parents and carers with children with everyday needs and challenges AND for parents with higher pressure needs and challenges.  It offers a universal approach with targeted applications and can provide a basis for a careful informed strategy not just a reactive approaches.  It is for anyone who wants to understand more about stress and trauma and brain development and child development and the adult role - and is really committed to being the best they can be for their children in their professional or personal roles

I Matter training is for professionals from a full range of disciplines who work with children and families, and other adults (GP's Headteachers, Teachers, Social Workers, Psychologists, Health VIisitors, School Nurses etc) and parents with children with a full range of needs and challenges.  Our key current focus is on work to join up thinking between education and health so we are particularly interested to support GP localities working with school clusters.


However I Matter Training for informed practice can be offered as part of staff well-being training.  Professionals and parents who have enrolled in I Matter Training say the investment has significantly increased their own clarity and confidence as a professional and as a parent focussing on the significance of their own role and wellbeing


The benefits of the training for you and your team include the following:

You'll gain and strengthen the courage and confidence to stand clear on what is needed to help your child or children in your setting.

You'll have a road map that helps you quickly know how to address everyday challenges

You’ll bring all of your strengths and talents into creating the relationship with your child you most want

And you’ll be able to look at yourself in the mirror, and interact with your friends and family, saying with complete confidence, “I am a very effective professional or parent doing a really good job with my important role”


The I Matter Intensive learning system Is NOT for Everyone.   It is not for anyone wanting a quick fix.  There is a lot of careful thinking involved

The I Matter Intensive learning system Is NOT for Everyone.

This action oriented learning —Your longer I Matter Journey — is ideal for professionals and parents who are 100% ready to up-level their own confidence RIGHT NOW and with some urgency instead of someday.

  • You are highly committed to invest time and energy into your own success in your role.
  • You are action oriented and won’t let fear or uncertainty stop you from trying things .
  • You have lots of good reasons why these skills are some of the most important you want to learn.
  • You’re tired of trying to figure it all out on your own and of going round in circles.
  • You are ready and able to dedicate time to complete the work involved in transformational learning experience.
  • You are ready to leverage the wisdom of the I Matter Framework in your work and home life


Please save your money if any of these statements below sound like you!


If You Think: “Relationship health isn't that important to me.”

The Truth Is: If you’re truly happy with relationships being not great then this training is not for you. You must actively want a happier healthier relationship with your child and with others to do well with the I Matter  system.


If You Think: “I will fit in the learning sometime or other after all the other tasks are done”

The Truth Is: Not giving this course a priority will mean that time will fly past and you will risk not be any further on in your learning or action process weeks or months later.  Your children will have heard it all before and may conclude that you are not serious about the changes you have said you want to make...When you decide to really prioritise your energy on bringing about a healthier happier relationship then your child will sense that this is what you really want and before you know it that relationship will be moving in that direction with things happening that you never imagined possible 


If You Think: “I’m too stressed now to give this the time that is needed.”

The Truth Is: Stress in relationships is THE issue that we ask you to think about in this course.. You don’t need to be completely relaxed but if you are not able to address your stress levels . You will quickly learn from the courses everything you need to know but remember that any, coaching and mentoring is process is about drawing out your own wisdom, not having the answers given to you - so be prepared to do the work to find out what works with your child


If You Think: “Things are probably are OK right now - not too good not too bad”

The Truth Is: If relationships are just about good enough, you might be tempted to settle?  To succeed with getting the best out of this training it’s important  that you jump in ready to determinedly adopt a “try it and see” currious approach to your work and home life and all of the interlinked issues.  If you stay connected to your hope for healthy happy relationships you will be able to learn and grow with your children and deepen the learning experiences even when there are challenges on the way.


If You Think: “My colleagues or friends and family say that spending money on training is a waste of time.”

The Truth Is: Are they as committed as you to personal development and growth?    No? Then stop listening to them about this! What you’re going to learn about is knowledge that will help you in every single relationship.  The ideas you will be exploring have emerged time and time again from research about children's well=being so this is not just theory but a way of thinking that can help you bring about results. You can do what your friends or family suggest. Or you can commit to making a difference and show them how things can change when you get clear and focussed!



So, are You Ready to

Help Your Child, Help Your Community  and Help Yourself?  
Do you actively want those happier healthier relationships?


Your investment will depend on your situation... and this can be discussed with you on an initial call.  The system is designed to be affordable

What investment will you need to make to transform the confidence of yourself and your team in your work and home roles? 
Your investment will again depend on your situation... and this can be discussed with you on an initial call

Most professionals start with the Foundation Online Intensive unless linked to an I Matter Member school.   
Parents experiencing escalated challenges or additional needs are encouraged to speak to their Link or Lead professional about a consultation first.

After that if you want to go onto deepen your understanding of development or if you want to work towards supporting others you can go onto the next steps

I Matter Training will help ensure that you have strong foundations for your very important roles so that you can develop your own unique skills, passion and competencies knowing that the roots are strong and that you have a strong evidence informed platform for effective work with others.  This will change your everyday experience around your children and help you know that you are helping them put the all important social emotional foundations in place


After helping hundreds of professionals and parents with this system, it is very clear that prioritising your insight and confidence is the single most important decision you’ll make in your work or home life with children. Participation in the training is worth it only to be walked through the basic ideas having someone alongside you to help you gain clarity about the top priorities for your next step


A program with this level of detail would normally cost a lot of money and require you to wade through lots of materials to find the gold. 

This system will save you and your team years of heartache and struggle. You will transform your approach, your mindset, and the atmosphere of your home or work setting

When you apply these strategies to helping your child, you’ll see  how quickly it gives you clarity, focus and a more powerful path to lasting confidence - so much so that you’ll want to refer your colleagues and friends to this system.


You and your team will get a carefully designed step by step systematic approach to addressing a range of challenges

Fast forward - now Imagine your future self…

  • You and your team wake up in the morning, knowing exactly what to do to help your child.
  • You are enjoying great relationships with your child at work and/or at home 
  • You are loving your work and home roles, and are seen as a go to person by others.
  • You are feeling inspired by the projects you are involved in as you know that positive change is possible
  • Others are wanting to learn from you
  • These are just some of the paybacks you’ll experience when you and your team implement what you learn from this training.


Practically speaking You’ll get:

  • a carefully designed longer term journey with a series of steps
  • the opportunity to listen into discussion of the content
  • opportunities to supplement your learning with other study support
  • Practical visual posters
  • Downloadable tools to help you assess your child's skills and progress and your own


And you’ll have access to proven expertise to assist you as you go forward


You’ll complete your training with the following results:

  • Clarity about what the priorities are in helping your child make progress .
  • Deep understanding of the skills that your child needs support with 
  • Confidence that you know how to build those skills
  • The ability to assess and monitor progress in relationship health
  • A supportive community

So, the only way you’re not going to improve your confidence will be if you don’t implement what you learn. This system is an active and fun training experience with every advantage for you to come away with a stake in the ground for a happier healthier experience, empowered to become a leader in your professional role and a active force for good for your children at home 



We want you to succeed in getting results.  If you are ready to do the work we will stick with you

Our 30 Day 100% Money Back Guarantee

Your Professional and Parent Confidence Building Training  is RISK-FREE.
We stand behind it with a 100% guarantee. Because we know when you implement the surprisingly simple principles that you’ll learn, you’ll be on your way to success.

Please make sure to work through all the sessions and the worksheets and activities

After that, if you honestly believe you didn’t get a thing you could use to improve your confidence from this program, e-mail us within 30 days at: contact@imattertraining.com and we’ll gladly refund your money in exchange for your feedback.

That’s how much we believe that this system will be the catalyst that propels you into more understanding and solid foundations for happiier and healthier relationships


We can’t wait to hear you share your success story because we know that having confidence in your role will make the difference between doing “OK” and having a work and family life that is immensely nourishing 


You can make a difference!

Dr Cathy Betoin
Clinical Psychologist, Teacher and Parent
Founder of the I Matter Framework


P.S. Remember, feeling confident in your abliity to help a child is much EASIER THAN YOU THINK when you follow the steps you’re going to learn 

P.P.S. Are you satisfied with what is happening at work or at home right now? No? It’s time for a tested approach. You have nothing to lose and a whole new level of confidence recognition and satisfaction to gain.