Licensing:  Informed Practice and Lead Professional Training

What can professionals do with their I Matter Training and I Matter Resources

How can you take a development forward in your own setting?

Informed Practice (levels 0-2):

Awareness Level - Introductions, Getting Started and and the Informal I Matter Q  (Conferences)

Level 1 Foundation Level - fleshes out the I Matter Framework helping join up the dots and LINK PROFESSIONAL ROLE

Level 2 Intermediate Level - ensures a solid grasp of basics of child development

Supporting Others - LEAD PROFESSIONALS (levels 3-5)

Advanced Level for Parent Mentors, Lead Professionals Advanced Practitioners and Trainers

Trainee Lead Professional Certification course:  running an I Matter Foundation course (focus on selected specialism)

Level 3 Supporting Foundation course learning in house Every day Parenting

Level 4 Embedding developmental thinking delivery into inhouse practice licences

Level 5 Complex care co-ordination for inhouse practices and Community Trainer licences

The Lead Professional Certtification process is 1 year training followed by a 1 year implementation practice period.  The focus is on supporting the professional and community in the mechanics of getting an in house I Matter offer up and running.   


i) A professional or parent who accesses our Level 1 Foundation or Level 2 Intermediate training or purchases course notes or A4 posters has a licence to use the resources to help themselves and their own family and immediate pupils or patients or clients on an informal sharing principles approach.  They do not have a licence to train or formally support others in I Matter until such time as they have completed the Lead Professional application and certification process.  However they can share and show the resources and can work in a team with others.

ii) Informed Practice is accreditted CPD that helps adults think differently and more confidently about their immediate role 

iii) For more advanced practice we like to work primarily with schools and GP's who want to look at their own inhouse and local community understanding, policies and practices to supporting young people and families, especially where there are challenges.   Our intention is to help local teams develop an inhouse pre-early help preventative offer ORsolutions for working consistently with the more complex child who needs a co-ordinated home-school longer term approach.

iv) Our supported learning programs are usually delivered by or in partnership with schools or services where the conditions for longer term relationships exist.   We are committed to I Matter being a supported longer term learning approach.  Anyone wishing to apply to become a Lead Professional offering study support sessions for online learning to others must apply to our Lead Professionals progam with support from senior leadership from their own organisation or community

v) We look for professionals to work at level 3-5 who want to support training within their own organisations and communities and who can lead by example helping us spread good practices.  Our Level 5 trainers are selected from professionals who have worked up through their own organisational structures.

vi) Our core certification prepares professionals to work with adults, more specialist licnces are neeeded for other applications

vii) we know that when it comes to system transformation the understanding and backing of senior leadership is key so an organisational licence to a school or service requires a commitment to the thinking involved from senior leadership teams.

The training and resources are delivered under license because we care about the way things are done.  The I Matter Framework was a response to seeing a lot of confusion in child and family practices and practices that were missing some of the key elements of what decades of resaerch has indicated is needed by children if they are to thrive - particularly the most vulnerable and complex.

We see our work in Kendal as being about exploring and demonstrate in practice what new models can look like - but the truth is that work with children and families is complex and takes time and we are still learning too so we are not at present offering any 'fast roll out' options.  We are still learning what the best approaches are for sharing this thinking in a manner that maintains quality

However we are keen to talk with others and share our learning and reflections

And we love to work bottom up to support those with enthusiasm and energy.

If you want to go further than this to help us share the ideas with others then you can apply to become a volunteer study supporter for our central programme or a trainee Lead Professional in one of our advanced roles - usually with a specific specialism working with parents/colleagues to develop insight in house. 

What does a Lead Professional Do?

More On Running I Matter inhouse

Time commitment to run an in house programme

How to Become a Lead Professional

Certification Process

Start a Local I Matter Training Programme

Host an onsite Lead Professional Starter Programme

Apply to become a Lead Professional


Volunteer places and Advanced Practitioner Trainee licences are offered on the basis of application, references and interview.  You must have the confidence of your senior leadership team as regards your ability to connect well with a range of professionals and parents and young people, some of whom are often very stressed.   We look out for experienced professionals and observe over the years that those who really get I Matter and connect most strongly with it are commonly those who have had to face some significant challenges themselves at some point in their lives.   


Professionals and parents who have completed the courses can apply to join our team of volunteer study supporters.  In the study supporter role, volunteers rejoin the centrally provided programme for professionals and parents and act as a buddy for others going the programme through webinar or local study support groups.   This is a really useful way of deepening understanding prior to applying to become a trainee.

We generally take people into the advanced programme on completion of Intermediate A or B.   However when an organisation can benefit and we can see a clear fit, then we sometimes offer a fast track on completion of Foundation A and B on an understanding that the required course work will be prioritised and completed.

A licenses are generally offered to professionals who are salaried professionals who have completed Foundation A&B and Intermeidate A plus our study supporters preparation course.. At present, all B licensees work on our team in a freelance or employed capacity.   


We offer Level 3 A licences to professionals who have the support of their senior leadership teams.  Our Level 3 A Practitioner resources provide you with the information you need to run a simple program introducing the ideas in  Foundation A Part 1 and Part 2 to small face to face groups of inhouse professionals or parents connected to their own school or service using the videos and posters and guidelines in our leaders manual. We make no additional charge for these groups though they should be registered with us.    PLEASE NOTE: The licence covers support for what we describe as Everyday Parenting, and additional experience and competencies will be required to offer I Matter Training for Increased Pressure Parenting.

Where a personal online account is not being provided, parents must be given the option to pay for an I Matter Q registration consultation and an online course as a supplement to their face to face learning but it is not required.  Licensees become affiliates and a % of any online course fees are paid to a fund for bursaries for their organsiation to be used for those who cannot pay the full fee.   The online Foundation A part 1 is required if parents want to progress to Foundation B.   

We are able to offer some experienced parents positions as Level 3 advanced level Parent Mentor


Due to the complexities of practice with children and families, we have made a current decision to only licence professionals as Lead Practitioners if they are working with a registered school or service which is then responsible for overseeing wider staff development training, DBS and safeguarding training expectations.  As we work at a distance, it is very important to us that there are individuals on the ground who have contact with the adults and children who are being supported.   Some of our advanced practitioners may later work with us as independents or freelancers in association with us or with local schools and services.


This practical tool can be used as a self assessment resource for professionals and parents in the early stages of their I Matter training as part of I Matter informed practice.

The informal I Matter Q should only be used formally by professionals as part of a licensed pathway in association with an approved school or community hub and their local pathway    It should not be used by any school or service or wider body without the appropriate training in place as this tool is simply the first step on a more detailed I Matter journey 


The community wheel is intended as a discussion tool also to be used under license.   It is sometimes offered in association with a Level 3 A licence.  However whereas 3A licences are generally held by schools, commuity wheel licences are more often held by GP's and community leaders.   The wheel is offered as part of an I Matter community hub development process where there is intention to replace an overly medicalised model of health with a more wholistic and community based approach.

From an I Matter Perspective we see that healthy communities are built on healthy adult-child relationships and on a process in which individuals are encouraged to take responsibility for their own wellbeing and for their contribution to the wider community.  So we have two versions of the wheel - one which can be used as a community audit tool and one that looks just a little different that can be used as part of an informed personalised wellbeing consultation.   We are still developing our thinking around this process.

Quality Control

Our delivery model is based on training professionals to provide study support for the online learning or poster led courses.  Though some of the ideas are back to basics the challenge as far as outcomes is concerned, is to bring them all together in a community setting so that ideas can penetrate practices.  Thus all participants study the same content held in the course videos in order to ensure that there is consistency and that time is created for the important personal and private reflection as well as the group discussions,  The local discussion opportuntities provide the setting in which ideas can be applied to real immediate their professional or personal contexts.

If you want to become a facilitator you must complete Foundation and Intermediate Training and a short course on the mechnanics of running a successful Foundation A study support group.   You then apply to become a trainee and set up and run two groups including the completion of a learning log book.   On successful completion of the trainee period you can become an approved member of our Lead Professional team.   Subject to availability some people will be able to join our B course facilitator training.

So we want to support a Community Hub Model where practitioners are talking together and working well across disciplines in their own community with a commitment to working more effectively to support healthy child development and adult-child relationship confidence.  This requires a coming together of experienced professionals from primary care, schools and therapeutic services.   We believe there are many professsionals who know that something is off track with our current practices and we are keen to be part of a solution which involves shifting some fundamental attitudes so that are practices are more in line with what decades of research has told us.

All of the professionals who apply for a license at Level 3 as Lead Professional Facilitators and study supporters start out as Trainees and are expected to

+ have the support of senior leadership

+ have a current licence by subscription

+ have an agreed Action plan outline

+ take part in a monthly ongoing practitioner development training

+ gather participant feedback

+ maintain a personal log book

+ must submit an annual action plan and budgetting plan each year 

+ must support a minimum of 2 Foundation A courses each year for professionals or parents

+ must take part in some linked CPD to maintain their licence

Licensed trainee and approved professionals can 

+ provide supported learning workshops in house or in partnership with us (see our outline guide)

Professionals on our Lead Professional/Advanced Practitioner program can be listed on the I Matter informed directory if they would like this

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It's quite simple really - we offer resources and encourage people to take time to think and learn about what is happening around them..

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We carefully gather evidence of the impact of I Matter Training using a variety of formats and will be presenting more here very shortly.

Get Started: Learn why healthy adult-child relationships and healthy communities matter for mental health, positive behaviour and healthy child development at home and in school. Then.. Take Stock and Go for Results.


If I had understood these ideas earlier

I could have been a lot more effective

Family Support Worker



Which best applies? With this email is your interest as:

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