I Matter - Certification Standards

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Our Approach to Certification

The I Matter Learning Journey is intended to provide a structure to support reflection and skills building over time.
As such our approach to certification is to provide opportunities for learning, rather than providing formal assessment of skills.


  • How certification works across all stages
  • What does + mean
  • what “application required” means
  • what counts as evidence
  • how progression is decided
  • renewal / ongoing expectations (if any)


Certification Stages


1. Participant

Entry into the learning system

  • accepted onto the programme
  • accessing Level 1–2 learning
  • no applied certification yet

👉 This is someone who is “in learning” 


2. I Matter Informed Practitioner

Bridging stage (understanding + early application)

  • has completed Level 2 (or equivalent)
  • can apply framework in personal reflection / informal contexts
  • understands core principles
  • not yet operating in certified organisational roles

👉 This is a very important bridge identity in the I Matter system


3. Certified Practitioner (Role-Specific)

Applied, assessed, role-bound practice

This is where certification becomes functional and role-based, for example:

  • I Matter Link Practitioner
  • I Matter Lead Practitioner
  • I Matter Senior Link Professional
  • I Matter Advanced Practitioner

👉 Key idea:

Certification is always tied to a role permission, not just a generic status



Level 1–3 (learning stages)

  • criteria = completion + reflection

Practitioner / Informed Practitioner

  • criteria = application + reflection + basic case thinking

Link / Lead roles

  • criteria = application + consistency + participation in system thinking

Senior roles

  • criteria = experience + organisational responsibility + alignment capability

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